Firefighters have highlighted the dangers of falling into the water at Exeter Quay.

A rescue demonstration during the National Fire Chiefs Council's Be Water Aware week was aimed at educating people about the risks associated with the quay, where many people walk, cycle, or swim.

Steve Fisher from Devon and Somerset Fire and Rescue Service said "numerous incidents" of people struggling in the water occur annually at the quay.

"So that's why we want to engage with people that use the area and make sure they're aware of the dangers," he said.

"We really want to talk to people about being mindful when they're using areas around water, that if anything goes wrong, they could end up in the water, and what they should be doing to save themselves," he said.

He explained the concept of float to live, advising individuals to float on their backs with arms and legs spread out to stabilise themselves and keep their airways clear until the effects of cold water shock pass.

Rescue crews demonstrated the use of throw lines and boat rescues, showing the public how to assist someone in the water.